Rimzim Dadu specialises in luxury ready-to-wear and haute couture. Dadu is known and celebrated for her progressive surfaces and experimental handcrafted pieces, especially her unique approach to design, and for creating her own textiles.

Since the brand's inception, Dadu has continued to push the boundaries of innovation, art, and technology. Material is at the heart of everything Dadu creates. Her design process is intuitive and her bold, alternative perspective for traditional savoir-faire goes beyond fashion, often overlapping with art. Regarded as a 'progressive texturist', her designs involve deconstruction, re-engineering, and re-assembling non-textile
material into couture pieces.